✨ Welcome to Estela & Co! ✨
It honestly means to much to me that you're here 🙌
There is so much love and appreciation for every beautiful human who shops online with us and follows our social media channels. So I have written a little introduction so that you can get to know the faces behind the Estela & Co brand.
I won't dive too deep into the entire story, so here is the shortened version. My name is Kaitlyn and I am a first time mum to a beautiful little girl and a fiance to an amazing man. In the past few years I have been a professional netballer, a registered nurse, a family photographer and now owner of this sweet little brand Estela & Co. When we became pregnant with our little girl, our perspectives on pretty much everything in our lives changed. We always knew that becoming parents would change us, but what we didn't realise was exactly how much of an impact this would have on us and our lives. Our values, desires and dreams all shifted. But without a doubt it changed for the better 🌟 Our hearts became fuller, our love grander and our dreams much, much bigger.
While we were pregnant, the thought of returning to the workforce on a full time basis was a huge turnoff. It was just something I couldn't wrap my head around doing. I wanted to have the freedom and flexibility to be a stay at home mum as long as possible, yet still contribute to our family financially. I'm sure there are a lot of mums out there that can relate to this. And I can also completely understand that not everyone is in a position to stay at home with their babies, I see and respect you. But honestly this is such a hot topic, with numerous Youtube videos and Google searches providing insight and guidance into how a SAHM can make money. Trust me, I've watched and read most of them. So I knew I had to do something. Create something. Set up something. I just knew I had to push forward and continue striving toward my goals, as this was obviously a time sensitive matter hehe🤰
At the beginning of the Covid-19 Pandemic in early 2020, I reduced my hours working as a nurse to ensure I could stay healthy and safe during the final stages of the pregnancy. It was during these voluntary self-isolation days that I decided it was time to pursue my biggest passion project; starting my own brand and running it through my own online store. So that's exactly what I set out to do. I sat in my office for days and nights on end, planning, organising and creating. I dedicated some big hours to establishing this brand. Most days I didn't leave the office, only to go to the kitchen or the bathroom #pregnancylife. I only got half way through setting things up (and by the way I was learning everything as I went and made numerous time-costly errors 🤦♀️), when little miss decided to join us early at 37 weeks pregnant.
So between the pregnancy, a newborn and a global pandemic;
Estela & Co was created 💛
Everything you see on this site has been either created, designed, written or edited by yours truly. Our passion is to scout out and carefully select the best quality products for your little family and deliver them straight to your doorstep in a timely and efficient manner. I absolutely love supporting other Aussie mamas and their dreams and will be slowly growing our portfolio as stockist for beautiful Aussie Mama owned business'. We also strongly believe in the power of community and have created two super inclusive and supportive Programs, the Brand Representative Program and the Brand Ambassador Program. If you'd like to join our team, you can find all the info here.
So this is the Estela & Co brand and everything that we stand for 🌻
Before I continue rambling on, after all this was supposed to be the "short version" - we really do hope you enjoy your experiences with us and please feel free to contact us whenever you have any questions or if you need anything 💫
Here is a little fun fact before you go or possibly as a reward for your dedication to continue reading this post 💃 (thank you!) I chose the name Estela & Co for a very special reason. Estela is the middle name of my daughter. And ultimately, this brand was created because of her. Because she opened my perspective bigger than I could never have imagined. And this is personal reminder for me to always believe in myself and believe in our future 💛